Architectural Journalism
Architectural Journalism
Do you have an eye for detail, and good communication skills? Explore Architectural Journalism through this value-packed online workshop!
The 5 Week Workshop covers creative interpretation of design, descriptive and critical writing, content marketing, working with brands for organic and inorganic digital marketing Publishing your work & Monetizing your skill.
8:00 - 10:00 PM IST
Live Classes
one to one interactive sessions
Certificate
Upon successful
course completion
Career Oriented
Training for Internships, Jobs &
International Freelancing
Class Recordings
Access to recordings of
all live sessions
LIVE
Interactive sessions
with industry experts
Portfolio Building
Portfolio Building Capstone
Projects & Evaluations
Meet your Instructor!
Ar. Dhanya R.
Architect, Participatory Designer. Communication Strategist
Dhanya is an architect and urban placemaker based out of Warsaw, with a Master's in Urban Placemaking from Pratt Institute, Brooklyn. Her expertise spans participatory design-research & public realm strategy. Her fluid roles as designer, facilitator, researcher, and strategist, fosters creative problem-solving in architectural journalism.
Course Curriculum
Comprehensive 8-module program covering all aspects of architectural journalism and digital marketing
Module 1 - Architectural Journalism and Content Writing
- Identifying Target Audience and Niche
- Principles of Effective Architectural Writing
- Crafting Compelling Headlines and Introductions, Story Structure and Flow
Module 2 - Critical Writing
- Descriptive Language, Constructive Critiques, Ethical Considerations
- Identifying Key Elements for Critique in Architecture & Design
- Social Responsibility in Design
Module 3 - Content Marketing, Writing for Brands
- Developing a Content Marketing Plan, Aligning Content with Business Goals
- Storytelling: Building Narratives, Client Testimonials and Brand Story
- Format, framework: Writing for blogs & social media
- Websites and newsletters
Module 4 - Digital Marketing for Design Professionals
- Digital Marketing Funnel, Defining Objectives
- SEO Strategies: Keyword Research and Optimization
- Meta Ads: Facebook and Instagram Campaigns, Target Audience, Ad Formats and Objectives, Testing and Optimization
- Google Ads Platform, Ad Campaigns and Ad Groups
- LinkedIn for Professional Growth
- Analytics and Reporting, Strategies Based on Data
Module 5 - Organic Growth and Social Media Strategies
- Social Media Profiles, Content Calendar, Engaging with the Design Community
- Growing and Nurturing Followers, Community Building and Networking
- Instagram Reels - templates, trends, guidelines
Module 6 - Architectural Photography and Visual Communication
- Visual Content Creation, Infographics and Videos
- Design Documentation and Promotion
- Composition & Framing in Architectural Photography
- Essential Gear and Equipment, Camera Angles and Placement
- Natural and Artificial Lighting
- Showcasing Spatial Relationships
- Editing and Post-Processing. Creating a Strong Portfolio
Module 7 - Publishing your work
- Methods and approach: Publishing on Papers, Journals, blogs, magazines
- Techniques for publishing and promoting your work effectively
Module 8 - Monetising your skill
- Identifying your Niche, Crafting your offer
- Allied opportunities and skill set required (Communications manager, PR manager etc.)
- Future possibilities, the impact of AI, Chat GPT etc.
Frequently Asked Questions
Get answers to common questions about our architectural journalism course
What Our Students Say
Hear from professionals who have transformed their careers through our courses
I felt this course broadened my horizons not just in terms of professional possibilities but also in terms of my own writing abilities and my tendency to pick on what I am lacking rather than to build up what I already have, which this course gave me confidence in. I appreciated the practical approach taken by the instructors and their reference to deeper reasoning. I also did not think about research writing as something I could do at all before this course. Additionally, the aspects and nuances of architectural journalism were made very clear too
I appreciate the effort of detail put into each lecture and the quality of professional professors.
The course was good and thorough. I appreciate the way the modules were formed and it's the order of presentation
This course helped me to take one step forward toward developing my passion for writing. The mentors were both equally good in their areas of expertise. The sessions involved debates, short activities, assignments, and one-to-one reviewing of our work which made the classes interactive. Overall, it was a good learning experience along with the team of students
Good and informative session. I appreciate the individual one on one suggestions received by the mentors.
Wonderful course, positive attitude, good approach, and also Wonderful course, positive attitude, good approach. Wonderful course, positive attitude, good approach, and also Wonderful course, positive attitude, good approach
Ready to Start Your Journey in Architectural Journalism?
Join hundreds of professionals who have transformed their careers through our comprehensive program